Top Beauty Retail Apps on iOS in Central America Q4 2024

In the fourth quarter of 2024, the beauty retail sector saw intriguing trends among the top apps on the iOS platform in Central America. Data from Sensor Tower highlights the performance of five leading applications in this category.

Sephora: Compra en Línea experienced notable fluctuations in weekly downloads. Starting strong with approximately 14.9K downloads, the numbers dipped mid-quarter but rebounded to around 11.1K by the end of December. The app maintained a high level of weekly active users, peaking at about 108K in the final week.

Bath and Body Works México showed a varied download pattern, with a significant spike to 8.3K downloads at the start of December. Active users also increased steadily, reaching over 53K by the end of the quarter.

Terramar Brands had a consistent download rate throughout the quarter, with minor fluctuations and a slight peak at 563 downloads in the final week.

Dossier Perfumes saw a small surge in downloads in mid-November, reaching 1.2K, before stabilizing to lower figures towards the end of the year.

Natura Latam faced a decline in downloads, dropping to 87 in late December, while active users showed a minor recovery from 2.2K to 2.8K by the quarter's end.

These insights from Sensor Tower provide a clear picture of app performance trends in the beauty retail sector across Central America, offering valuable data for business strategies moving forward. More detailed insights can be explored on Sensor Tower's platform.